Feature Request: (Promotional Codes on PAWeb)
I have had a few clients ask me about adding promotional codes to PAWeb. Presumably, this would allow a customer to receive a special discount for the promotion. It would also let publishers know what marketing efforts are generating those sales.
Status
This feature is Open for discussion. This posting is made in hopes that interested clients might share in the cost of development.
Specification
Promotional codes are typically entered during the checkout process. This seems like a simple thing to do, but there are many hidden requirements to support that function. Here is alist of those requirements:
- Database update to hold valid promotion codes and their attributes. (e.g. start date, end date, discount, etc.)
- User interface to update this table in the database.
- Additional PAWeb method to validate the code when entered at checkout.
- Web updates to accomodate the new feature.
Now I'm going to complicate the issue a little bit by observing that promotions may be offered against a complete order; but they may likely also be offered for specific titles. In fact a lot of the infrastructure mentioned above already exists in Couplet for specific titles. I think that the likelihood that both of these types of promotions will be needed is pretty high.
This complicates the process of entering the code (or codes) as well. A customer could order more than one item that has a current promotion. Also, what if there is an order-level promotion that is specified on top of special promotions for specific titles?
If you were to offer several promotions for specific titles, then these promotional codes would need to be entered for each title being ordered or a special "Add to Cart" option could take the promotion into account.
Discussion
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